Notes from the practice.
Essays and field reports on strategy, product, design, engineering, and growth in the AI era. Written by the team in the work.
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When AI Talks About You, It Checks Your Website First.
Right now, a machine is explaining your company to a potential customer who will never click on one of your ads. It learned most of what it's saying from your website — so it's worth asking how prepared your website is to tell your story.
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