Thresh was founded by two practitioners who've spent careers building inside the firms most clients hire, and felt the model could be much better.
Dave has spent two decades at the intersection of strategy, design, and technology. He has built offices, scaled practices, and led teams at Deloitte Digital, R/GA, Huge, and Leo Burnett. His engagements span telecommunications, technology, food service, and travel & hospitality — connecting executive corporate strategy to digital products that actually ship. Dave founded Thresh to bring AI-era leverage to senior consulting work without the layered, slide-heavy model that defines most firms.
Jason brings technical depth paired with strategic judgment, refined through global product leadership at Deloitte and manufacturing operations at Caterpillar. He believes the best validation of an idea is a working prototype, not a polished slide — and that the discipline of shipping is what separates real product organizations from theater. At Thresh, Jason leads the product practice and the firm's internal AI workflows that compound across engagements.
Paul leads the design practice at Thresh. He spent the prior sixteen years at R/GA building experience design teams across brand and product programs — engagements that spanned automotive, retail, financial services, and enterprise software. His through-line is the same in every engagement: connect the brand intent the executive team can articulate to the daily product surface a customer actually touches, and design something that survives the build process rather than only the pitch deck. At Thresh, Paul owns the design practice end-to-end — from the strategic frame, through the system, to the shipped artifact.
Thresh runs one team across strategy and delivery. Strategy consulting paired with experienced digital practitioners across product, design, and engineering. AI-assisted delivery backing all of it. The partner who scopes the engagement is on the engagement when it ships, and is accountable for the result.
The team is built around a builder mindset: a bias toward shipping over scoping, a comfort picking up new tools, a willingness to try the version of the work that hasn't been tried before. We work in person where we can, on engagements where presence matters most. We work like one team whether we're across a desk or across a time zone. The firm is committed to a different way of working, and to delivering positive outcomes for our clients and for each other.
Client relationships belong to the people doing the work. There is no separate function whose job is to manage clients or coordinate the work. Those things are how the practitioners spend their time, not a layer on top.
Strategy, design, product, and engineering, in lean teams that share accountability for shipped outcomes, not function-specific deliverables.
Lead, MarTech Strategy & Activation
Formerly at: NBA
Built the NBA's DTC analytics and lifecycle stack from zero — segmentation across 200+ markets, paid-media attribution, retention modeling. Prior at PVH (Calvin Klein, Tommy Hilfiger) and KPMG Deal Advisory.
Formerly at: Dell Technologies
Five years at Dell Technologies leading design across enterprise purchase platforms — unifying fragmented infrastructure into systems that ship. Drawn to problems that look like UI on the surface but turn out to be data-model problems underneath.
Strategy and delivery on a single team. No handoffs between disciplines.
Senior people on the work when it ships, accountable for the outcome.
AI as leverage on every workflow. Compounded by tools, not replaced.
Tell us what you're building. We'll show you what shipping looks like when strategy, design, and engineering move as one.
