Thresh is an independent, objective, founder-owned and founder-led AI-native digital consultancy founded by Dave Macey and Jason Rock.
The way digital work gets done has changed. The firm should too.
Dave and Jason spent careers inside the firms most enterprises hire. The work was good. The model was built for a different era: long cycles, deep handoffs, and pricing built on hours billed instead of outcomes shipped.
The AI era raises the bar. Strategy and delivery are no longer separate gears in separate firms. The customer surface, the operating model behind it, and the team building it all have to move together. And the partners answering the board need to be the same people answering for the work.
We built Thresh to be the firm we wanted to hire. Strategy consulting and experienced digital practitioners on one team. Senior people on the work, not just on the pitch. AI-assisted delivery built into how every engagement runs.
Partners ship and own the outcome.
Thresh runs one team across strategy and delivery: strategy consulting paired with experienced digital practitioners across product, design, and engineering, all backed by AI-assisted delivery.
The partner who scopes the engagement is on the engagement when it ships. The accountability for what gets recommended is the same accountability for what gets built. Senior practitioners lead the work end to end, and the team alongside them is built to ship — not to coordinate, not to scope, not to manage.
That is how we are built, and it is how we deliver.
Independent. Objective. Founder-owned and founder-led.
Thresh was built around two commitments: better value for our clients and a better experience for our team. Independence is what makes both possible.
We are not owned by a holding company. We have no preferred-platform partnerships shaping our recommendations. When we tell you to build versus buy, ship versus wait, hire versus contract, the answer is the one we believe is right for your product, not the one that protects a partnership agreement.
Our founding partners, Dave and Jason, own the firm and lead the work. The accountability for what gets recommended and what gets shipped sits with the partners and directors of the firm on every engagement. That accountability is not delegated.
Experience across five industries.
Technology, media, telecommunications, and sports. Financial services and fintech. Healthcare. Consumer (retail, travel, hospitality, CPG). Industrials, manufacturing, and agriculture. The five places where AI is most actively restructuring the customer relationship and the operating model underneath it.
Tell us what you're building. We'll show you what shipping looks like when strategy, design, and engineering move as one.