We makedigital leaders successful.
Independent. Objective.
Founder-owned and founder-led.
Thresh is an AI-native services firm that uses experienced, human judgment to help you figure out what’s worth building, then build it.
AI has upended customer experiences across industries.
Five disciplines. One team.
We built Thresh to be the firm we always wanted to work at and one that our clients always want to work with.
Strategy, product, design, engineering, and growth sit on one team. The senior practitioners who scope the work stay on it through delivery and answer for the outcome. AI handles the systematic work so their time goes to the decisions.
- Strategy.
- Design.
- Product.
- Engineering.
Collapsed into one practice.
Thresh runs one team that owns the whole arc, from operating model to shipped surface, and lets AI compound the seams. Strategy, design, and engineering on the same team, shipping the work the same week it's scoped.
Operational adoption.
Not experimentation.
Lean, agile teams.
Big impact.
Partners ship and own the outcome
One team across strategy and delivery. AI-assisted throughout. No layers between thinking and making.
Human competency + AI
We orchestrate AI inside a human-led practice. Judgment, taste, and accountability stay with people. The leverage stays with you.
Strategy in action
Strategy that ships. We prove direction with working software, not slide decks. The decisions get smarter as the work gets real.
Quality at velocity
Speed and craft are not opposites. AI tooling plus seasoned operators lets us compress timelines while raising the bar on every deliverable.
A practice where builders thrive and outcomes matter more than methodology.
The minds behind the mission.

Dave Macey
Founder & Managing Partner
20 years at the intersection of strategy, design, and technology. Led teams at Deloitte Digital, R/GA, Huge, and Leo Burnett — building offices and scaling practices.
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Jason Rock
Founder & Head of Product
Global product teams at Deloitte, manufacturing operations at Caterpillar. Technical depth paired with strategic judgment — ideas validated through working software.
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Let’s build what’s next.
Tell us what you're building. We'll show you what shipping looks like when strategy, design, and engineering move as one.











